The project

Customer – Fuel 10K

Reference – Carton FSDU and Porridge Dumpbin

Produced – 200 of each item

Retailer – Asda

The Brief

Fuel 10K needed a FSDU to hold 32 SRPs (192 items of product) of tetra Pak cartons. The brief required something a little more creative than a standard shelf display that was flat packed and easy to assemble. The design team came up with the Tetra Pak FSDU, which ticked all of those boxes.